Digital Marketing Specialist

Digital Marketing Specialist
Ingleburn | Sydney
$100,000 - $110,000 + Super
 
Are you passionate about both content creation and digital marketing? Not many roles let you own both! Take charge of social media growth, paid ad strategy, and digital content to elevate brand awareness and engagement across Australia and the US. Join a global HVAC leader known for innovation, accountability, and customer focus.

Why You’ll Love It

• Shape brand growth through a mix of content and digital strategies.
• Lead social media strategy and foster an engaged community
• Oversee digital campaigns across Meta, Google, and LinkedIn
• Work with a supportive team, leveraging internal resources and external agency expertise
• Join a globally recognised company that values innovation, customer connections and has a people-first culture

• Grow and engage audiences across Instagram, TikTok, and YouTube by creating compelling content and partnering with influencers to boost engagement.
• Manage paid advertising across Google, Meta, and LinkedIn to drive traffic and conversions.
• Develop high-converting landing pages and retargeting strategies to nurture leads effectively.
• Optimise the website and implement SEO best practices to enhance organic visibility and search rankings.
• Analyse key performance metrics (engagement rate, reach, conversions) to optimise campaign performance.
• Support targeted email marketing efforts to nurture leads.

• 3+ years of experience in digital marketing
• Strong knowledge of social media growth strategies, community engagement, and content marketing.
• Proven ability to manage and optimise PPC campaigns (Google Ads, Meta, LinkedIn).
• Experience with SEO and conversion optimisation (preferred but not essential).
• Proficiency with marketing analytics tools (GA4, Ahrefs, SEMrush, Hotjar).